STEPS TO A SUCCESSFUL BUSINESS SALE Continued…

Why Use A Business Broker?

The process of buying or selling a business requires dedication and the attention of a professional with the knowledge of the complete flow of a business transaction, as well as a team in place to accomplish every aspect of the transfer. Marketing and facilitating a business transfer is a full-time job! You deserve someone who will work as hard as you do. A qualified broker will save business owners and prospective buyers money by helping them avoid costly mistakes, effectively marketing the appeal of the business, and maximizing exposure to serious, qualified buyers - all with complete confidentiality. If you are interested in selling your business and don’t know the answer to any of the questions below, you could benefit from the assistance of a professional broker (and you are not alone!)

• How do you reach qualified buyers, including possibly competitors, without disclosing your intentions to sell?
• How do you evaluate your business objectively to ensure you receive top dollar for your investment and avoid costly negotiating tactics?
• How do you prepare and provide the information a prospective buyer will require to interest him in pursuing your business in favor of other options?
• How do you arrive at the best price and terms, including the intangible and goodwill values of your business?
• How do you maximize your favorable exposure to potential offers while minimizing your potentially damaging public exposure to customers, competitors, employees, and suppliers?
• How do you market your business in all of the appropriate markets, databases, and media efficiently, effectively and confidentially?
• How do you screen and pre-qualify buyers, determine their motivations, managerial capabilities, and financial strength?
• How do you effectively sell your business, diverting significant time, effort and resources to that process, while continuing to manage your ongoing business productively?

Business owners have focused their entire lives on growing and developing their businesses and seldom know how to answer all of the questions above. That is where a professional Broker can come in. The sale of your business demands a professional, just as running your business has demanded your professional attention.

Business Brokers have the expertise, tools, and professional team to market and sell your business successfully on a national basis. The objective is to protect your business investment and maximize your net after tax profit on the sale.  It is to your advantage, and in your broker’s, to obtain the best possible price that a reasonable buyer will pay.  Professional Business Brokers strive to maintain high ethical standards and communicate in an open and honest manner in all business relationships.